Learn a repertoire of tricks that designers use in order to increase the value of products.
The DRM Toolbox is a set of methods used by designers to create rhetorical effects in their product design. The DRM Road- map, is a map of how the DRM tools can be used in different design situations and produce radically different results depending on parameters such as brand ethos or degree of innovation and more.
The DRM tools can guide a designer in the design process. In his book “What Designers Know”, Bryan Lawson introduced the term “Design Gambits”, to describe a designer’s silent knowledge as a ‘repertoire of tricks’ that expert designers use for problem solving.
“… to beat another chess master who is also recognizing the situation and similarly has a vast pool of precedent and gambits to rely on, they need to create something new, original and surprising.”
Designers can use the DRM tools as a guide and inspiration when developing their own design gambits. The intention is to make designers, strategists and marketers aware of the potential in persuasive product design.
Perceived brand value and product value are transferrable to each other. This is a form of associative learning similar to classical psychological conditioning. Learn to find your own arguments in order to increase value!
To what extent is design the face of the brand? What attributes and connotations do people associate with the brand through the design?
DRM is based on the experience from our internationally awarded product design work done while at top quality design companies such as Propeller Design for over a decade.
A designer can trick your mind with visual codes that APPEAR to increase the use value, without adding anything that actually makes the product perform better. A good product can become a great one.
YOU can create products that are less sensitive to pricing, and you can help others to do it! You just need the right METHODS and strategies, which I’m giving you in these free videos.
In the first video in this series I explain what Design Rhetoric is, and give you some very basic examples of it. I explain why DR has such a powerful influence on people´s purchasing decisions. In the first video I reveal and explain a secret design principle and method, and illustrate it with examples from my own design work. I will reveal more secret methods in the following video.
If we as designers become experts in consumer persuasion and become more aware of our potential, then I believe we also can take more responsibility for what we create – and become leaders instead of doers.
This is a short video course on how to create persuasive product design – for Free.
Enjoy it while it is up!
Fredrik Goffhe, Design Director Formal Design AB
- Design Rhetoric Methodology (DRM) is a Design Methodology used to create product design with increased perceived value with a system of tools and rhetorical principles.
- Traditional Design Methodology mainly focuses on increasing the perceived value of a product that is connected to the use of the product (Use Value). Design rhetoric and DRM mainly focus on increasing the product’s exchange value. This is the perceived value that is connected to something ELSE that people value beside the Use Value.
- The DRM system is based on more than a decade of pragmatic hands-on product design practice, theories from visual rhetorics and pictorial semiotics.
- DRM can improve your capability to explain to non‐designers WHY you have made a certain design decision.
Consumers often make a snap decision to buy something and then feel compelled to rationalize the purchase. In a hyper competitive market where the performance and specifications of the products are similar, the consumer tends to make the purchasing decision based on emotion rather than intellectual reasoning. DRM is a methodology that focuses on emotional persuasion.
The company behind the development of DRM. Trust us to do the design and strategy work for you. For more info, please contact us at info@formal.se or visit us at www.formal.se
If you want to book seminars or get inquiries about our consulting services, call Fredrik at +46 760 64 84 00
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